I’m Carol and I’m on a relentless search for inspiration.
I’m a Creative Director with over 15 years of experience. I am dedicated to discovering innovative ways of doing things, whether that means finding unique approaches to leading teams, employing experimental methods to coach individuals, or identifying unseen insights that help create work that stands out and gets noticed.
Clients
Ocado / innocent drinks / Disney / MTV / Discovery Channel / ITV / BBC / EOne / The Royal Ballet / Disneyland Resort Paris / Warner Bros / NBC Universal / MARVEL / Hasbro / SEGA
Volunteering
Ladies Wine and Design
RSPCA Digital advisory board
D&I in Grocery mentor
Certification
Circl® leader as coach
Awards
Global x Contagious Look Ahead campaign 2023
innocent: we love the underground
The Drum Experience Award:
The Big Rewild Trafalgar Square takeover
Creative Pool Brand team of the year 2020 & 2021 (fingers crossed for 2025)
2025 events
Campaign in-house summit
What does the future hold for in-housing? A live debate (at 4.20pm when everyone wants to head to the bar).
12th November
Creative Slam
A live event where participants are given 45 minutes, in groups of around 6 to solve a client brief. They use the time to create ideas, consider the target market and communication channels and create a compelling presentation. I’ll be setting the brief and adding in some unexpected hurdles.
1st April
Innovate x Brewdog: Breaking 2025 Marketing trends
It’s promised to be an unforgettable evening of marketing insights and inspiration. I’ll be chatting about taking risks, when it’s worked and what I’ve done when it’s gone wrong.
30th January 2025
Press
Crop it like it’s hot:
How to boost your environmental impact through great design
Inside Jobs podcast
When creative takes the cake
Work
Ocado Retail
The problem to solve:
In a world filled with unreliability, how can Ocado become the trusted partner in everyday life?
The solution:
A new brand platform - Life Delivered which highlights Ocado's role in supporting customers through the chaos of life.
TV/ OOH / social / CRM / paid
Ocado Retail
The problem to solve:
How can Ocado be the trusted partner for the best summer moments?
The solution:
Summer’s here, showcasing Ocado’s unbeatable range and service.
Paid / CRM / On site / Social
innocent drinks
The problem to solve:
How can innocent recruit new drinkers to try their super smoothies which are jam packed full of good stuff?
The solution:
A campaign so jam packed full of goodness that we ran out of space.
TV/ OOH / Social / Shopper
innocent drinks
The problem to solve:
Get people excited about… soil. innocent needs healthy soil so they can keep making tasty little drinks.
The solution:
An award winning entry which bagged £1million of free media across the London Underground.
OOH / Social / Experiential
innocent kids
The problem to solve:
How can innocent take their successful kids range and make it even better?
The solution:
A 360 campaign focusing on a brand new packaging range and a shopper journey toolkit to support.
Packaging / Shopper assets / OOH / Social
B Corp / Behind the B
The problem to solve:
B Corp represents doing business in the right way but most consumers have no idea what it actually means. How can B Corp tell it’s story better?
The solution:
A global toolkit for 6,000 B corp businesses worldwide, exploring what’s Behind the B.
OOH / social / shopper
discovery
The problem to solve:
How can discovery take their long established brand and innovate in new categories which appeal to a younger demographic?
The solution:
Two strategic trend packs focusing on apparel and accessories which would attract new partnerships for the brand.
Style guide /Strategy / Consumer products
“Carol makes people and teams feel accountable for being better versions of themselves”
innocent drinks
The problem to solve:
How can innocent talk about their charity partnership in a compelling way to recruit new drinkers?
The solution:
A 360 campaign which heroes innocent’s playful tone of voice.
TV / OOH / Social / Special builds
“Carol is a pleasure to collaborate with. Her open-mindedness, keeness to learn and push the creative and commercial standards higher, as well as knowing how to manage her big team around a shared goal are brilliant to see in action. She was always wanting to learn from other internal and external creative agencies.”
Disney
The problem to solve:
How can Disney use their library of classic assets to appeal to a younger audience?
The solution:
Disney Colour: a consumer products style guide across home, fashion and beauty which inspires brands to partner and develop their own ranges.
Style guide / packaging
innocent / the big rewild
The problem to solve:
How can innocent inspire their European drinkers to join them on a journey towards a carbon neutral future?
The solution:
The big rewild, a full 360 campaign focusing on the first ever carbon neutral orange juice.
Winner of the Drum experience award
TV / Experience / Packaging / OOH / Social
innocent / fill up on the good stuff
The problem to solve:
How can innocent showcase the benefits of their smoothies and establish new occasions?
The solution:
A European campaign to recruit new drinkers and expand the category.
OOH / Social
MTV
The problem to solve:
How can MTV adapt and innovate to resonate with a new generation?
The solution:
MTV Switched On - A new partnership strategy focusing on new licensees across FMCG.
Style guide /Strategy / Consumer products
CTRL ALT ESC
The problem to solve:
Risk averse clients and endless algorithms are leading to bland work, how can we keep creatives inspired?
The solution:
Find out here.
