Executive Creative Director
A multi-disciplinary creative working across design, storytelling, and strategy. I bring over 14 years of experience and have honed my skills and expertise to become an award winning Executive Creative Director. I work across branding, packaging, social media and advertising. I’m driven by a passion to build environments for creatives to make clever and disruptive work (and to have the best time possible whilst doing it).
Clients
innocent drinks / Disney / MTV / Discovery Channel / ITV / BBC / EOne / The Royal Ballet / Disneyland Resort Paris / Warner Bros / NBC Universal / MARVEL / Hasbro / SEGA
Volunteering
Ladies Wine and Design
RSPCA Digital advisory board
Certification
Circl® leader as coach
2024 events
IHALC One Day Summit
Achieving creative excellence in-house: Strategies for leading, motivating and inspiring an in-house creative team
1st May 2024
Ladies Wine and Design:
Going Rogue: Pushing yourself out of your comfort zone
14th March 2024
Creative Operations London 2024:
The secret recipe for cultivating top talent - Leading an award winning in-house creative team
1st March 2024
Reckitt Creative Leadership Panel
Better by design - Shaping the business of tomorrow
14th February 2024
Press
Crop it like it’s hot:
How to boost your environmental impact through great design
Inside Jobs podcast
When creative takes the cake
Awards
Global x Contagious Look Ahead campaign 2023
innocent: we love the underground
The Drum Experience Award:
The Big Rewild Trafalgar Square takeover
Creative Pool Brand team of the year 2020 & 2021
Work
innocent drinks
The problem to solve:
How can innocent talk about their charity partnership in a compelling way to recruit new drinkers?
The solution:
A 360 campaign which heroes innocent’s playful tone of voice.
TV / OOH / social / special builds
MTV
The problem to solve:
How can MTV adapt and innovate to resonate with a new generation?
The solution:
A new partnership strategy focusing on new licensees across FMCG.
Style guide /strategy / consumer products
innocent kids
The problem to solve:
How can innocent take their successful kids range and make it even better?
The solution:
A 360 campaign focusing on a brand new packaging range and a shopper journey toolkit to support.
Packaging / Shopper assets / OOH / Social
B Corp / Behind the B
The problem to solve:
B Corp represents doing business in the right way but most consumers have no idea what it actually means. How can B Corp tell it’s story better?
The solution:
A global toolkit for 6,000 B corp businesses worldwide, exploring what’s Behind the B.
OOH / social / shopper
discovery
The problem to solve:
How can discovery take their long established brand and innovate in new categories which appeal to a younger demographic?
The solution:
Two strategic trend packs focusing on apparel and accessories which would attract new partnerships for the brand.
Style guide /strategy / consumer products
“Carol makes people and teams feel accountable for being better versions of themselves”
Disney
The problem to solve:
How can Disney use their library of classic assets to appeal to a younger audience?
The solution:
Disney Colour: a consumer products style guide across home, fashion and beauty which inspires brands to partner and develop their own ranges.
Style guide / packaging
innocent / the big rewild
The problem to solve:
How can innocent inspire their European drinkers to join them on a journey towards a carbon neutral future?
The solution:
The big rewild, a full 360 campaign focusing on the first ever carbon neutral orange juice.
Winner of the Drum experience award
TV / Experience / Packaging / OOH / Social
innocent / fill up on the good stuff
The problem to solve:
How can innocent showcase the benefits of their smoothies and establish new occasions?
The solution:
A strategic campaign across Europe to recruit new drinkers and expand the category.
OOH / Social
“Carol is a pleasure to collaborate with. Her open-mindedness, keeness to learn and push the creative and commercial standards higher, as well as knowing how to manage her big team around a shared goal are brilliant to see in action. She was always wanting to learn from other internal and external creative agencies and see how how her team could use technology to deliver the work more effectively and efficiently.”